If you want to sell stuff online, you just need to set up a website, right?
Unfortunately, websites are a thing of the past. If you want to be profitable online, you need a sales funnel.
A sales funnel is essentially a series of steps designed to guide visitors toward a buying decision — ie, to turn you visitor into your customer! From the moment a visitor encounters your website, you need to maximize the chance that they will make a purchase from you and, more importantly, maximize your PROFIT.
Sounds complicated? It’s not if you think of it this way…
Think about the last time you went to McDonalds.
Do you know that when you buy a burger for $2.09, they make ONLY $0.18.
Why? Because they spend $1.91 in advertising just to get you into the drive-through or the store.
BUT, hang on a second. You spent more than $2.09 in there!
That’s right. Very few people come out of McDonalds with just one burger. In fact, most people also buy fries and a coke, and perhaps an apple pie and McFluffy. Well, if you can get fries and a coke for $1.77 more, why wouldn’t you?
When McDonald’s upsell you fries and a coke, they make $1.77 more, and more importantly they get to KEEP $1.32 profit. Yes, 8 times the profit of the initial sale!
Pretty cool, don’t you think? You can watch McDonald’s sales funnel in action here:
So, what can you learn from McDonalds?
Well, just like McDonalds, even if people are buying products from your website, often times, after your advertising costs, you’re probably not left with enough to even cover your hosting bills. 🙁
If you want to make it online, you can’t sell from a flat website. You need to do what McDonalds did, and setup an actual Sales Funnel.
But instead of having people go through a drive-in window…
online they go through a “capture page” where you can gather their contact information and follow up with them through email…
Then instead of selling them a burger, you have a sales page created to sell your initial product.
And while you’re probably not going to offer your customers fries and a coke… you could upsell them on your other products and services…
Sounds cool? Read on to find out how you can build your first sales funnel in LESS THAN 20 MINUTES!