One of the six core funnels prebuilt for you when you sign up for ClickFunnels is the Best-Seller Book Funnel, which goes to show the importance of books are to coaches, consultants, and businesses.

Books are the new business card. Being an author of a book helps to establish you as an authority in your field, gives you credibility, and sets you apart from your competition – which can be a big boost to your business, especially if you are a coach or consultant. With self-publishing services like Amazon CreateSpace, it has become much easier to get published.

However, it is difficult to make money from book sales alone, since most people won’t pay more than $20 for a book. The gold is in the subsequent steps – the book is just the front-end offer to educate and qualify your leads. Therefore, it’s really important that you have a sales funnel behind your book for the subsequent upsells – *drumroll* – presenting Funnel #4: Best-Seller Book Funnel!

Tip: I always “clone” my funnel templates instead of editing them directly (learn how to clone a funnel here). In case anything goes wrong, I can still start from scratch with the original one! But don’t worry – you can also get a fresh copy of the Best-Seller Book Funnel Funnel here. 

Many people give away physical copies of their books as a front-end offer. By asking the prospect to pay a small shipping/handling fee for the book, you will recoup the cost of printing (if you publish with Amazon CreateSpace, you can order author copies for a low unit price). For this, you’ll want a highly converting landing page, with messages creating scarcity and testimonials to give you credibility:

Since they have to pay for shipping/handling, they’ll need to input their credit card details. Which means this is a perfect opportunity for upsells/downsells. The next step in the funnel is a one-time offer (i.e. order bump).

And finally, don’t forget that the thank you page is another opportunity to display your other products and services. Apart from saying thank you for placing the order, include an offer wall to display your products and services, and/or to give away some bonuses.

Having this highly converting Best-Seller Book Funnel is only the first step! Once you’ve established yourself as an authority, it’s much easier to upsell your customers and prospects to higher-ticket items, such as video courses, mastermind groups, and one-to-one consulting service. Read more about the funnels for selling “Real Stuff”, product launches, and webinar registrations in my previous blog posts.

These funnels are all super easy to build with these core funnel templates and ClickFunnels’ drag-and-drop editor. Try now by signing up for the 14 day free trial (all six funnels included!)